Going to Candyland

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Explaining a board game to a 3 year old can prove to be a challenge.  My daughter received Candyland as a birthday present.  Immediately she wanted to open the game and play.  As my husband and I walked her through the instructions of the game she became frustrated. “I just want to go to Candyland” she said.  What I quickly realized is that we were just instructing, and not providing an explanation for why she should follow the rules.

Explaining to people why processes and procedures exist assists in gaining their buy-in.  I told my daughter that if she just went straight to Candyland and didn’t follow the rules of the game she’d miss out on Candy Cane Mountain and Gum Drop Forest.  She wouldn’t have the chance to spin the wheel and, most importantly, she’d never experience the true appreciation of winning the game.

When developing new processes always evaluate why the process needs to be in place.  Explain to those involved how the new procedures will benefit them in the long run.  This will ensure success.

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Marilyn Cox

Marilyn Cox is the Director of Marketing for Second City Works - the B2B division of the famed Second City.

You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics.She studies it, plans it, executes it, experiments with it, and loves it.

Through discovery, creation, and innovation she's learned to say "Yes, And".Like business, her career is one big improvisational act.

She leads all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy.Marilyn is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve objectives of growth, awareness, customer success and making work better.

Marilyn exists to empower sales and support the customer. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
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