In the Cox household we’ve entered the season of independence. Whether it is eating, bathing or dressing, my children want absolutely no assistance. The other day my 2-year-old walked down the steps with an unopened container of orange juice he had retrieved from the refrigerator. Apparently I wasn’t meeting his needs fast enough.
I can’t say this is new territory. In my job I constantly find myself at odds with others over the battle for independence. I’ve reviewed emails that have self-created graphics, websites posted without an editor’s eye and translation that was developed by an online “automatic” tool. Much like the orange juice scenario, these situations occur because in the mind of the developer it’s faster if they just do it themselves.
True, at first it’s easier to do everything on your own, but at what cost? For my 2-year-old a fall down the steps with a gallon of OJ would not have been worth the trouble. The same can be said for the monetary fine of posting an unauthorized graphic or the embarrassment of a website full of grammatical errors.
Here is what I’ve learned; it’s all about control. So how do we allow control to our children and colleagues while still maintaining some control ourselves? I believe you need to set guidelines and develop processes. Equally important is explaining the processes (see my post “Learning to Fly”). Control has to be delegated gradually. As I was told by my parents after my first car accident (10 days after receiving my driver’s license) “When you can demonstrate you’re a responsible driver then you can have the keys to the car”.
How do you exercise management while still allowing for control?
You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics.She studies it, plans it, executes it, experiments with it, and loves it.
Through discovery, creation, and innovation she's learned to say "Yes, And".Like business, her career is one big improvisational act.
She leads all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy.Marilyn is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve objectives of growth, awareness, customer success and making work better.
Marilyn exists to empower sales and support the customer. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
Latest posts by Marilyn Cox (see all)
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- Liar Liar Pants On Fire; The Importance of Customer Transparency - December 7, 2015