I spent last Saturday teaching my daughter how to put a puzzle together. At first she struggled with finding the correct match. As a puzzle junkie I stepped in. “You can’t begin a puzzle without first forming the fame” I explained. We sorted through the pieces and identified the ones with edges. We found the 4 corners and worked our way around until the rectangle was complete. In a matter of minutes she took control of the puzzle and completed it on her own.
I thought about the importance of framing all projects. Whether an architect, engineer, or elementary puzzle completer, they all have to begin with a frame. When assigned a project the first thing I do is identify the scope of work. This provides me with the picture on the puzzle box. Once the scope is agreed upon I can begin framing out my project. If I begin thinking about how to do a project before I understand what the project is, I find myself buried under confusion. When deliverables are clear, and the frame is complete, I can then begin working on the rest of the puzzle pieces. I can focus on the resources needed, work breakdown, work effort, time frames, milestones, constraints, and on and on.
Not only is the puzzle frame important to the project leader but also to the project resources. You cannot expect an individual to successfully perform without clearly explaining their role on the project, tasks assigned to them, expectations, and process. Without this plan you’re setting your team up to fail. A project without a frame is like dumping a 100 pieces puzzle in front of someone and asking them to start in the center and work their way to the outside. To lead a more efficient and effective team you must provide the framework necessary for success.
How do you begin to frame a project?
You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics.She studies it, plans it, executes it, experiments with it, and loves it.
Through discovery, creation, and innovation she's learned to say "Yes, And".Like business, her career is one big improvisational act.
She leads all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy.Marilyn is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve objectives of growth, awareness, customer success and making work better.
Marilyn exists to empower sales and support the customer. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
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