Scrub A Dub Dub

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Bath time at our house can be an awfully exhausting exercise.  Undressing, washing hair, fighting over toys, scolding over the consumption of bathwater; it’s always something.  But as difficult as it is I understand it’s a necessity.  I don’t want dirty smelly children spreading their filth throughout the house and ultimately creating more work for me.  I don’t particularly enjoy bath time, but I know I have to do it.  I understand the importance of tedious exercises.

This past week I was asked to participate in a project at work that was outside of my daily job responsibility.  I was asked to assist in scrubbing lists.  Our sales team is preparing to kick off their next sales cycle.  Historically our sales teams spend valuable sales time tracking down correct contacts, names, and other information.  In an effort to support our sales team and equip them with the tools needed for success, a volunteer list scrubbing effort was put in place.  The exercise was entirely voluntary and people from all over the organization signed up to help.  Every department from engineering, to finance, to IT participated.  We had interns, marketers, programmers, and even our CFO calling into companies and researching.

It was an ugly job but it was important and necessary.  Our organization values sales and the sales process and wanted to help in any way they could to support that team.  Moreover, our sales team appreciated the effort and support.  Sometimes our job calls for us to roll up our sleeves and scrub a filthy child, but it’s so worth it!  What are some dirty jobs you’ve done?

Scrub a dub dub,
140 names in the tub;
And who do you think they be?
The gate keeper, the faker,
The decision-maker;
Turn ’em into sales all three!

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Marilyn Cox

Marilyn Cox is the Director of Marketing for Second City Works - the B2B division of the famed Second City.

You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics.She studies it, plans it, executes it, experiments with it, and loves it.

Through discovery, creation, and innovation she's learned to say "Yes, And".Like business, her career is one big improvisational act.

She leads all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy.Marilyn is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve objectives of growth, awareness, customer success and making work better.

Marilyn exists to empower sales and support the customer. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
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