Transform My Bottom Line Into A Robust ROI, Duh!; And Other Worn Out Sayings

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When kids venture off into the classroom they gain so much. They learn reading, writing, arithmetic, how to play well with others, and much more. That “much more” isn’t always positive. Whether it’s eating glue or playing “Three Blind Mice” on the recorder, we can all agree, that come Fall, kids learn to be obnoxious. In my house it’s the repetition of worn out phrases. My daughter runs around taunting “Missed me, missed me, now you gotta kiss me” while my son responds with “Duh!”. Tack those on to “I told you so”, “You’re not my friend anymore”, and “No!” you’ll find that I’m quickly regretting those first few months of their lives when I couldn’t wait for them to utter their first words.

Fast forward to adulthood and you’ll see that education still spoils the best of intentions. It’s almost like the more advanced your degree, the less apt you are to communicate like a normal person. I sit in countless meeting where I hear words like “Real Time”, “Robust”, “Transform”, “Leading Edge”, and on and on and on. Some people even make up their own words and language. I’m serious! Dude, just give it to me straight. It’s become so ridiculous that a few of us have created “Buzzword Bingo” cards. The cards have started to circulate throughout some of our other teams. They do keep us engaged in the meetings and you certainly become very aware of your own vernacular.

Join in the fun! You can download our Buzzword Bingo cards here!

What other words should we add?

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Flickr photo courtesy of http://www.flickr.com/photos/71744937@N07/7274551070/

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Marilyn Cox

Marilyn Cox is the Director of Marketing for Second City Works - the B2B division of the famed Second City.

You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics.She studies it, plans it, executes it, experiments with it, and loves it.

Through discovery, creation, and innovation she's learned to say "Yes, And".Like business, her career is one big improvisational act.

She leads all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy.Marilyn is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve objectives of growth, awareness, customer success and making work better.

Marilyn exists to empower sales and support the customer. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
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One Response to "Transform My Bottom Line Into A Robust ROI, Duh!; And Other Worn Out Sayings"
  1. steve@writingriffs.com' SteveKayser says:

    To quote one of the great philosopher’s of all time. …
    I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been up linked and downloaded, I’ve been inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading. I’m a high-tech low-life. A cutting edge, state-of-the-art bi-coastal multi-tasker and I can give you a gigabyte in a nanosecond! I’m new wave, but I’m old school and my inner child is outward bound. I’m a hot-wired, heat seeking, warm-hearted cool customer, voice activated and bio-degradable. I interface with my database, my database is in cyberspace, so I’m interactive, I’m hyperactive and from time to time I’m radioactive.Behind the eight ball, ahead of the curve, ridin the wave, dodgin the bullet and pushin the envelope. I’m on-point, on-task, on-message and off drugs. I’ve got no need for coke and speed. I’ve got no urge to binge and purge. I’m in-the-moment, on-the-edge, over-the-top and under-the-radar. A high-concept, low-profile, medium-range ballistic missionary. A street-wise smart bomb. A top-gun bottom feeder. I wear power ties, I tell power lies, I take power naps and run victory laps. I’m a totally ongoing big-foot, slam-dunk, rainmaker with a pro-active outreach. A raging workaholic. A working rageaholic. Out of rehab and in denial!I’ve got a personal trainer, a personal shopper, a personal assistant and a personal agenda. You can’t shut me up. You can’t dumb me down because I’m tireless and I’m wireless, I’m an alpha male on beta-blockers.   — Guess who

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