Why Elf On The Shelf Made Me A Better Content Marketer

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The Elf on the Shelf is a children’s picture book and the package contains this creepy little elf that reports back to Santa every night and then reappears the next morning in a different area of the house. The Elf is supposed to reinforce good behavior amongst your children. That part remains to be seen, however, I have learned some wonderful content marketing lessons from this tiny demon.