Song Inspired Marketing Content

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As kids much of what we learned was set to music. Anything from our ABCs, days of the week, and religious teachings were set to familiar tunes. The rhythms, beats, and words were catchy and made retention a cinch. Even now I look for patterns and lessons in the music I listen to. Awhile back I started tweeting against #songinsipredmarketingcontent. As I worked I noticed a lot of overlap in popular lyrics with my marketing initiatives. I’ve since pulled together those tweets into the following SlideShare.

What lyrics help jog your business memory?

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Marilyn Cox

Marilyn Cox is the Director of Marketing for Second City Works - the B2B division of the famed Second City.

You know the buzzwords; inbound, outbound, content, demand gen, lead gen, martech, social media, account-based, advocacy, customer success, sales enablement, and analytics.She studies it, plans it, executes it, experiments with it, and loves it.

Through discovery, creation, and innovation she's learned to say "Yes, And".Like business, her career is one big improvisational act.

She leads all aspects of the brand and culture, developing and executing a clearly defined, integrated marketing communications strategy.Marilyn is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve objectives of growth, awareness, customer success and making work better.

Marilyn exists to empower sales and support the customer. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
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