Is Your Business Story Mother Goose or Grimm?

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Over coffee with a friend we chatted about life…. actually about the expectations we had of our lives and how they compared to reality. My friend made a comparison to Mother Goose stories. You enter phases of your life with a belief that you’ll follow a nursery rhyme storybook path. Thanks a lot Disney! Those expectations are only exacerbated by the “Facebook Effect” where everyone lives a life of carefully structured posts and perfectly posed photographs demonstrating the perfection of family, friends, and jobs.


As I sipped my coffee and nodded in agreement I thought to myself, are our lives more Mother Goose or Grimm?


Analytics Worth Measuring; My Dad Would Be Proud

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As a kid I dreaded math homework. I’d often approach my Dad for help and his response was always “let me take a look at it for a few minutes”. I’d sigh, knowing that this wouldn’t be a short assignment. That’s what happens when your father studied economics in college simply because he thought it was “fun”.

The "Macho Man" Randy Savage

The Greatest Disruptor In Business, And My Unrealized Dream As A Professional Wrestler

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I remember the first time I fell in love. I was 5-years old, going on 6. I heard this swell of music, the roar of a crowd, and watched as a man dressed in a sequined cape and Speedo sunglasses made his way to the ring. I watched as this man, The “Macho Man” Randy Savage wrestled the Honkytonk Man. He climbed to the top rope, raised both hand into the air, and jumped.

I was in love.


Song Inspired Marketing Content

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As kids much of what we learned was set to music. Anything from our ABCs, days of the week, and religious teachings were set to familiar tunes. The rhythms, beats, and words were catchy and made retention a cinch. Even now I look for patterns and lessons in the music I listen to. Awhile back […]

Tickle the Feet of Your Disengaged Prospects

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Fact: I don’t like to sleep with my feet under the covers. I’ll pile on the blankets, but my feet always stick out at the end of the bed. Fact: I have 2 small children that wake up early on the weekend to watch cartoons. Fact: They’ve developed a certain finesse in how they wake […]

Just A Little Too Little? Not For Content Marketing!

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This week I had the privilege of participating in a webinar with BtoB Magazine and Eloqua on “Modern Marketing”. As part of a 4 person panel I shared how marketing analytics can contribute to effective marketing content development. One webinar attendee posed a question I hear often. How can small organizations with few resources keep […]

Why Ask Why

Why Ask Why? Why Not?!

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This week I got to live out my rock star fantasy. It didn’t involve musicians, movie stars or heads of state. I had total access to some of the top marketing minds around. They are innovators and thought leaders. They are funny, brilliant, forward thinking people and I got to hang with them! They came […]

Size Doesn’t Matter, It’s How You Use It

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My kids believe love and friendship can only be measured through the quantity of stuff. Specifically, comparing who has more. The more you have, the better you are. If you have more than your sibling, you win. I don’t know what you win, but you win. When the kids fight over toys I always tell […]