A Letter To My Future Boss

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I’ve noticed a social trend where people have taken to writing letters. A retro behavior occurring on a modern channel. A letter to my future husband, a letter to my future wife, a letter to my future daughter, a letter to my future self. If you’ve read any of these you know that these letters […]

Mommy, Where Does Revenue Come From?

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This weekend I had the first, of what I assume will be many, “talks” with my Daughter. I used the exact same book my Mom read to me. It’s perfect for explaining to a 7-year the science behind reproduction. And with the exception of how a family is defined, the book is still fairly accurate. […]

Sometimes the Best Event Learnings Occur in the Peripheral

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This past week I attended the SiriusDecisions Summit. It’s an event filled with top analysts, thought leaders, forward-focused companies, and eager business leaders. During the week long event I took copious notes and even tweeted out 73 Key Tweetable Takeaways. As I sat down to digest all of the information I ingested, I began to […]

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Why My Biggest Year in Sales Wasn’t My Most Lucrative

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My biggest year in sales was 1989. I was 9 years-old. My most lucrative year in sales didn’t come until 16 years later. I pounded the pavement week after week pedaling my wares, Girl Scout Cookies. Going into that cookie season I wasn’t particularly psyched. It was cold. Even at 9 I didn’t really care about the spiffs offered. What got me motivated? My Dad; he had a plan.

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Is Your Business Story Mother Goose or Grimm?

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Over coffee with a friend we chatted about life…. actually about the expectations we had of our lives and how they compared to reality. My friend made a comparison to Mother Goose stories. You enter phases of your life with a belief that you’ll follow a nursery rhyme storybook path. Thanks a lot Disney! Those expectations are only exacerbated by the “Facebook Effect” where everyone lives a life of carefully structured posts and perfectly posed photographs demonstrating the perfection of family, friends, and jobs.

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As I sipped my coffee and nodded in agreement I thought to myself, are our lives more Mother Goose or Grimm?

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Analytics Worth Measuring; My Dad Would Be Proud

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As a kid I dreaded math homework. I’d often approach my Dad for help and his response was always “let me take a look at it for a few minutes”. I’d sigh, knowing that this wouldn’t be a short assignment. That’s what happens when your father studied economics in college simply because he thought it was “fun”.

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Are Your Marketing Metrics Causing You To Live In A World Of Pure Imagination?

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This weekend I introduced my children to “Willy Wonka and the Chocolate Factory”. The original movie with Gene Wilder, quite possibly the funniest man ever. There’s a scene when Willy Wonka first emerges from the factory. I always found this scene to be rather bizarre (much like the entire movie I guess), but as I was reading this weekend I learned something very interesting about this part of the movie.

 
 
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